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Malek's avatar

Salam Layla,

Jazak Allahu Khair for the email—I really appreciate your content, especially your honesty with sharing numbers.

I had a quick question about your dual approach with Substack and Flodesk. I’m a bit confused about how you manage your email list. Do you have people sign up to Substack first and then move them over to Flodesk later for more targeted campaigns? Or do you have separate funnels—like certain content pieces or CTAs that lead directly to Flodesk and others that go to Substack?

Jazak Allah Kheir

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Layla Shaikley's avatar

Great question! I have 2 ways.

Stories: I will post "if you are interested in x, drop your email here!" and it will be linked to a Flodesk lead magnet form

Posts: I have a Manychat automation on almost every post that says "comment tips to get my newsletter" and it puts them through an automated flow on DM to capture their emails, which gets fed to a spreadsheet. And I drop that spreadsheet in both Substack and Flodesk every so often https://manychat.partnerlinks.io/zvdr1e9bq3tf

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Malek's avatar

I see okay. Thank you for responding!

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Michaela Corning's avatar

I originally used Mailchimp but last year cancelled them and converted to Klaviyo. Is Flodesk better than Klaviyo?

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Brigette Zorn's avatar

It’s really helpful to see your tech stack — thanks for sharing. I was in the habit of collecting email addresses and building funnels a few years ago, but got out of the game. Now I feel like I’m relearning everything! 😜

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Layla Shaikley's avatar

A book editor once told me that someone with a 15,000-20,000 person email list could get a book deal easily and that's when I realized how important it was to own something in the content world

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